Tue 4.11.2025, at 07:45 A.M. to 9:00 A.M. Novapolis CoWork Microkatu
Microkatu 1, M-part, 1st floor, 70210 Kuopio

The perception paradox in modern business identity

Keynote speaker: Ricardo Patino, Partner, Creative Director / Ahooy Creative

The Novapolis Aamu x Sessions event is part of the Sessions event concept, where the themes of sales, organizational culture and winning continue.

A strong business identity is more than design or messaging. It’s the clarity that allows our people, our customers, and our partners to know exactly who we are, everywhere we show up. For us in Finland, this clarity has never been more important.

At home, it means staying true to the principles that define us: honesty, resilience, craftsmanship, and know-how. Abroad, it means making those same distinctive principles resonate in English, so our story is not only heard, but understood and trusted.

Clear in English. True in Finnish. Relevant everywhere. That’s what makes a business identity more than branding, it makes it a strategic advantage. Because when our identity is strong, it travels. It connects. It opens doors.

And in a world where the market will always ask who we are, our identity must answer with confidence.

Program:

• 7:45 coffee and porridge
• 8:10 The perception paradox in modern business identity / Ricardo Patino
• 8:45 Time for discussion and questions
• 9:00 Program ends

Registration is open until Monday, November 3rd at 4 P.M.

The event is free and open to everyone.
Please register for the event so we know how to reserve the right amount of food.

Warmily Welcome!

Ask more about the event: tel. 040 707 2816 or tapahtumat@novapolis.fi